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blog.gkaindl.com » Why Leopard should be Windows

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Why Leopard should be Windows

Hah, that title got your attention, right? Don’t worry, though, I’m not going on a technology-bashing rampage here, I’m just referring to the marketing name: “Windows” would fit Apple’s current software naming scheme so much better than “Mac OS 10.5″ or “Leopard” does.

For quite a while now, Apple has given its consumer software names that refer to the principal concept in a metaphorical way. For example, their word processor is called “Pages”, since the concept of a page is the most fundamental one in a text processing application (Writing makes us think of books, newspapers, print in general, and that’s why the concept of a page is a fundamental one). Similarly, we have “Numbers” now, “Spaces” is coming in Leopard, and iLife applications like “iPhoto” or “iMovie” basically follow a similar line of thought.

Now, “OS 10.5″, however, is a technical term. OS stands for “operating system”, clearly a term not targeted at consumers, but developers. Conceptually, it’s like “Pages” being called “Word Processor” instead, or “iPhoto” the “Digital Image Asset Organizer”.

“Windows”, on the other hand, would fit into this naming scheme perfectly: Isn’t a “window” the fundamental metaphor of a graphical user interface? They are not called “WIMP” for nothing! After all, each of the programs we’re working with is represented by at least one window. To me, it’s intuitively clear that the name “Windows” follows exactly the same line of thought that “Pages” and “Numbers” do.

Of course, given the tradition of the “Mac OS” naming convention, I don’t see it being renamed anytime soon (and I’m happy about that). Still, it’s somewhat funny to see how much Microsoft’s flagship product would fit into Apple’s current naming convention. Kinda.

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    marcel
    wrote on Dec 12, 2007 at 4:48

    yeah, I got your point and you’re so right but it comes to me that somehow, I know I’m young enough to be wrong but I guess I heard somewhere that “Windows” is not only a name but an OS Interfase that Microsoft took because Apple wasn’t smart enough to get theirs copyrighted or something like that, isn’t it?
    I remember Steve Jobs saying one day that they did copyright the iPhone technology and all that stuff and everyone laughed like resembling that big trouble they got into when Microsoft took advantage of them and even though Apple “invented” the windows thing they have it’s brand name =)

    Mac’s 4ever

About

Hi, how are you? My name is Georg Kaindl, and I'm a twenty-something from Vienna, Austria. During the day, I'm a CS student at the Vienna University of Technology, but at night, I turn into an independent software developer for the Macintosh platform, social nerd, lazy entrepreneur and intuitive researcher.

I like to write about everything that matters to considerate technology enthusiasts, but humbly retain the right to go off-topic from time to time.

My posts are licensed under a Creative Commons Attribution 3.0 License.

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